Analisis faktor yang mempengaruhi perilaku konsumen dalam pembelian daging beku di outlet best meat Kabupaten Jember
DOI:
https://doi.org/10.25047/animpro.2022.333Keywords:
best meat, frozen meat, purchasing decisionsAbstract
The purpose of this study was to determine consumer behavior factors in frozen meat purchasing decisions in the Best meat outlet. The method used is a survey with a purposive sampling technique. There are 4 places as data collection locations. Analysis of the data used is descriptive analysis. The results showed that social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) simultaneously and significantly influenced the decision to purchase frozen meat in outlet Best meat (PT. Ciomas Adisatwa) of Jember Regency , where Fcount 18,118> Ftable 2,54 with a significance of 0,000 <0,05. Partially from the independent variables (social factors, cultural factors, personal factors, psychological factors) which have a positive and significant influence only psychological factors, where psychological factors obtain a t-value of 3,922> t table 2,004 and a Sig value of 0,000 <0,05. Psychological factors are the most dominant factors influencing the purchase decision of frozen meat in the outlet of Best meat PT. Ciomas Adisatwa, Jember Regency, where t arithmetic was 3,922> t table 2,004 and significance value (Sig.) 0,000 <0,05.
Downloads
References
Dirjen Peternakan dan Kesehatan Hewan. 2021. “Produksi Daging Ayam Ras Pedaging Menurut Provinsi (Ton).” Badan Pusat Statistik.
Fauzi, Nurul Arifah, and Wijaya. 2021. “Faktor Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Pembelian Daging Ayam Broiler Di Pasar Celancang.” Jurnal Agrijati 34(1):69–72.
Ilham, M., D. Fitra, and P. Suryani. 2017. “Preferensi Konsumen Dalam Memilih Daging Ayam Broiler Di Pasar Tradisional Kecamatan Kampar , Kabupaten Kampar , Provinsi Riau.” Pp. 491–99 in Prosiding Seminar Nasional Teknologi Peternakan dan Veteriner.
Ismanto, Arif, Try Julianda, Jurusan Peternakan, Fakultas Pertanian, and Universitas Mulawarman. 2018. “Analisis Sikap Dan Kepuasan Konsumen Terhadap Atribut Produk Karkas Ayam Pedaging Segar Di Pasar Tradisional Kota Samarinda.” Jurnal Ilmu Peternakan Dan Veteriner Tropis 8(2):71–82.
Kusumayana, Purna, Selvia Seftiani, Program Studi Agribisnis, Sekolah Tinggi, and Ilmu Pertanian. 2017. “Analisis Perilaku Konsumen Dalam Pembelian Daging Ayam Ras Pedaging Di Pasar Tradisional Amuntai (Analysis of Consumer Behavior In Purchasing Broiler Chicken in Amuntai Traditional Market).” Jurnal Sains STIPER Amuntai 7(2):78–85.
Nugroho, Ega Jalu, and Liska Simamora. 2021. “Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Daging Sapi Di Pasar Raya I Salatiga (Influencing Factors To The Beef Purchasing Decision In Pasar Raya 1 Salatiga) Ega Jalu Nugroho Dan Liska Simamora.” Ziraa’ah 46(2):134–43.
Putri, Sulastri Alaida, and Novi Diana Badrut Tamami. 2021. “Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Pembelian Frozen Food Di UD Mitra Abadi Kecamatan Maduran Kabupaten Lamongan.” Agriscience 2(1):239–54. doi: 10.21107/agriscience.v2i1.11346.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Anang Febri Prasetyo, Moh. Mahbub Maulidy, Anggid Windu Ebby, Shokhirul Imam, Ujang Suryadi, Rosa Tri Hertamawati, Reikha Rahmasari

This work is licensed under a Creative Commons Attribution 4.0 International License.