Analisis saluran dan margin pemasaran telur bebek di Kabupaten Lumajang

Abstract

This study aims to determine the forms of duck egg marketing channels, determine the size of the margins, profits, and efficiency levels for each marketing channel for duck eggs in Lumajang Regency. The number of respondents used was 54 respondents consisting of breeders, collectors, wholesalers, retailers and consumers. The method used is descriptive analysis method and mathematical analysis. The results showed that there were 5 marketing channels for duck eggs in Lumajang Regency, namely channel 1 (breeders to consumers), channel 2 (breeders to wholesalers), channel 3 (breeders to wholesalers to retailers), channel 4 (breeders to wholesalers, and retailers), channel 5 (farmers to collectors). The largest total marketing margin is in channel 4, which is IDR 4,800 per kg and the smallest total margin is in channel 1, which is IDR 0 per kg. The highest farmer's share was found in channel 1 breeders, namely 100%, while the smallest was found in channel 4 breeders, namely 85.18%. The level of marketing efficiency of duck eggs in Lumajang Regency based on marketing costs and marketing margins can be said to be efficient because the total percentage does not exceed 33%.