Tingkat efisiensi pemasaran telur ayam ras studi kasus di Kabupaten Banyuwangi

Abstract

The observations were made with a case study at UD. Supermama Farm Banyuwangi. The aim is to analyze the marketing margins of egg. This case study was conducted in October 2022 at UD. Supermama Farm Banyuwangi. The research method used is a qualitative method. The data used in this research are primary data and secondary data. Primary data was obtained through interviews with breeders, collectors, retailers and consumers, while secondary data included data archives owned by UD. Supermama Farm Banyuwangi. The analysis of marketing channels, marketing margins, marketing profits, and marketing efficiency. The result showed 4 marketing channels involved farmer, marketing institutions consisted of collectors, retailers 1, and retailers 2 and consumers. Supreme marketing margin was on 4 channel is Rp. 4,000/kg and the lowest on 1 channel was Rp. 0/kg. The four channels show an efficient level of marketing efficiency with 1 channel being the best channel, namely 0.23%. The conclusion of the observation is the marketing channel at UD. Supermama Farm Banyuwangi consists of 4 marketing channels, the longer the marketing channel, the higher the resulting marketing margin. The best level of efficiency on channel 1 because it is the shortest channel among the other channels other channels.