Tingkat efisiensi pemasaran telur ayam ras studi kasus di Kabupaten Banyuwangi
DOI:
https://doi.org/10.25047/animpro.2023.545Keywords:
marketing efficiency, marketing margin, marketing channel, eggsAbstract
The observations were made with a case study at UD. Supermama Farm Banyuwangi. The aim is to analyze the marketing margins of egg. This case study was conducted in October 2022 at UD. Supermama Farm Banyuwangi. The research method used is a qualitative method. The data used in this research are primary data and secondary data. Primary data was obtained through interviews with breeders, collectors, retailers and consumers, while secondary data included data archives owned by UD. Supermama Farm Banyuwangi. The analysis of marketing channels, marketing margins, marketing profits, and marketing efficiency. The result showed 4 marketing channels involved farmer, marketing institutions consisted of collectors, retailers 1, and retailers 2 and consumers. Supreme marketing margin was on 4 channel is Rp. 4,000/kg and the lowest on 1 channel was Rp. 0/kg. The four channels show an efficient level of marketing efficiency with 1 channel being the best channel, namely 0.23%. The conclusion of the observation is the marketing channel at UD. Supermama Farm Banyuwangi consists of 4 marketing channels, the longer the marketing channel, the higher the resulting marketing margin. The best level of efficiency on channel 1 because it is the shortest channel among the other channels other channels.Downloads
References
Badan Pusat Statistika. (2022a). Produksi Telur Ayam Petelur Menurut Provinsi (Ton). Retrieved July 25, 2023, from https://www.bps.go.id/indicator/24/491/1/produksi-telur-ayam-petelur-menurut-provinsi.html.
Badan Pusat Statistika. (2022b). Rata-rata Konsumsi Perkapita Seminggu Menurut Kelompok Telur dan Susu per Kabupaten/Kota (satuan Komoditas). Retrieved July 26, 2023, from https://www.bps.go.id/indicator/5/2099/2/rata-rata-konsumsi-perkapita-seminggu-menurut-kelompok-telur-dan-susu-per-kabupaten-kota.html.
Badan Pusat Statistika. (2023). Jumlah Penduduk Menurut Jenis Kelamin dan Kabupaten/Kota Provinsi Jawa Timur (Jiwa) 2021-2023. Retrieved July 26, 2023, from https://jatim.bps.go.id/indicator/12/375/1/jumlah-penduduk-menurut-jenis-kelamin-dan-kabupaten-kota-provinsi-jawa-timur.html.
Fadil, M., Kalaba, Y., & Muis, A. (2017). Analisis Margin Pemasaran Telur Ayam Ras Pada Usaha Peternakan di Desa Langaleso Kecamatan Dolo Kabupaten Sigi. E-J. Agrotekbis, 5(3), 385–393.
Febrianto, N., Hartono, B., & Yulinarsari, A. P. (2021). Value-added analysis of duck meat supply chain in Malang, Indonesia. American Journal of Animal and Veterinary Sciences, 16(3), 112–120. https://doi.org/10.3844/ajavsp.2021.112.120.
Hasanah, L., Suryadi, U., & Wihijanto, W. (2017). Analisis Saluran Distribusi dan Margin Pemasaran Telur Itik di Kabupaten Situbondo. Jurnal Ilmu Peternakan Terapan, 1(1), 25–30. https://doi.org/10.25047/jipt.v1i1.529.
Hasanah, N., Fanani, Z., & Utami, H. D. (2018). Financial Analysis of Plasma Broiler Farmer Income Using Open House System. Jurnal Ilmu Peternakan Terapan 1(2), 70–76.
Hasanah, N., Haryuni, N., & Yulinarsari, A. P. (2023). Strategi Menjadi Wirausaha Pemula. Sukabumi: Haura Utama.
Hastang, & Asnawi, A. (2015). Saluran, Margin dan Keuntungan Lembaga Pemasaran Sapi Potong dari kabupaten Bone Ke Kota Makassar. Jurnal Ilmu Dan Teknologi Peternakan, 4(1), 35–43. Retrieved from https://core.ac.uk/download/pdf/196255896.pdf.
Lasaharu, N., Laya, K. N., & Boekoesoe, Y. (2020). Analisis Pemasaran Sapi Potong (Analysis of Marketing in Beef Cattle). Jambura Journal of Animal Science, 2(2), 62–75.
Mandak, Y., Rorimpandey, B., Waleleng, P. O. ., & Oroh, F. N. . (2016). Analisis Margin Pemasaran Ayam Broiler Di Pasar Tradisional Kota Manado. Zootec, 37(1), 70. https://doi.org/10.35792/zot.37.1.2017.14229.
Mangadai, M., Zaenuddin, R. A., & Rustiawati, Y. (2021). Analisis Pendapatan Pemasaran Usaha Ternak Ayam Petelur UD.Unggas Karya Mandiri Di Kecamatan Banggai. Jurnal Ilmiah Mahasiswa Fakultas Pertanian, 1(1), 27–33. https://doi.org/10.52045/jimfp.v1i1.59
Putri, R. K., Nurmalina, R., & Burhanuddin, B. (2018). Analisis Efisiensi Dan Faktor Yang Memengaruhi Pilihan Saluran Pemasaran. Mix: Jurnal Ilmiah Manajemen, 8(1), 109. https://doi.org/10.22441/mix.2018.v8i1.007.
Siti, H. D. (2016). The study of marketing channel and efficiency of sentul chicken (a case study of farmers group in barokah abadi farm Kabupaten Ciamis). Jurnal Universitas Padjajaran, 5(2), 14–30.
Wicaksana, I. (2022). Analisis Sistem Pemasaran Agribisnis Produk Ikan Asap di Jawa Tengah. Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension, 2(2), 91–102. https://doi.org/10.35706/agrimanex.v2i2.6360.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Niswatin Hasanah, Alditya Putri Yulinarsari, Teguh Haekal Akbar
This work is licensed under a Creative Commons Attribution 4.0 International License.
