Strategi Pemasaran Nugget Udang Dalam meningkatkan Kualitas Produk dan Profitabilitasnya

Abstract

Population which every year has increased, therefore development in the agricultural sector needs to be increased. In order to remain sustainable with the products we make, it is necessary to improve product quality and marketing strategies. One of them with the product is named Carrot Shrimp Sempol Nugget. taking the title "Shrimp Nugget Marketing Strategy to Improve Product Quality and Profitability". Knowing the Various Aspects of Shrimp Nugget Marketing Strategy. Knowing the Quality of Shrimp Nugget Products. Shrimp Nugget Product Profitability. Marketing strategy is a strategy used by companies producing goods or services on an ongoing basis to win market competition on an ongoing basic. SWOT analysis is the systematic identification of various factors to formulate a company strategy. SWOT Matrix Method. Profitability measurement is a measurement to assess the company's ability to seek profit. Profitability method measurement indicators, using calculations. Gross Profit Margin (GPM). Net Profit Margin (NPM). SWOT results The coordinate point is (0.005; 0.17), Cartesian diagram SWOT analysis overall strategy can use Aggressive Strategy, Break event Point units, BEP units = 30.8 units rounded = 31 units, Break event Points rupiah, BEP Rp = Rp. 308,480.00, Gross Profit Margin (GPM), GPM Value of 47.3%, B / C Ratio (Benefit Cost Ratio), B / C Ratio = 1.90, Return on Investment or ROI, ROI Value 0.646 or 6, 46%.