Analisis Efisiensi Pemasaran Kerupuk Laweh di Nagari Sarilamak, Kecamatan Harau
DOI:
https://doi.org/10.25047/agropross.2023.437Kata Kunci:
Farmer's Share, Kerupuk Laweh, Marketing Efficiency, MarginsAbstrak
Kerupuk Laweh are a form of chips derived from processed cassava which are round (wide) in shape. Kandang Lamo Village, Sarilamak Urban Village, Harau District, Lima Puluh Kota Regency, is the center for the production of Kerupuk Laweh. This study aims to 1) identify marketing channels for Kerupuk Laweh in Sarilamak Urban Village, 2) identify margins and marketing efficiency for Kerupuk Laweh in Sarilamak Urban Village, 3) analyze farmer's share of Kerupuk Laweh in Sarilamak Urban Village. Sampling method was carried out in a saturated (saturated sample / census) and Snowball. The census method was used to determine the number of Kerupuk Laweh producers, that is as many as 30 people. The marketing channel for kerupuk laweh in Sarilamak Urban Village has 5 channel patterns: 1. Channels I and II have the same margin and farmer's share with a margin of IDR 36,500.00 with a percentage of 50.34%, the value of farmer's share is 49.66%. 2. Channel III has a marketing margin of IDR 26,500.00 with a percentage of 36.55%, the value of the farmer's share is 63.45%. 3. Channel IV has a margin of 24,500.00 percentage 33.79% 5 farmer's share 66.21%. 4. Channel V margin of IDR 0 with a percentage of 0,00% farmer's share is 100%.
Unduhan
Referensi
BPS Kabupaten Lima Puluh Kota. (2022). Kabupaten Lima Puluh Kota Dalam Angka 2022. Lima Puluh Kota : BPS Kabupaten Lima Puluh Kota.
BPS Sumatera Barat. (2022). Provinsi Sumatera Barat Dalam Angka 2022. Padang : BPS Sumatera Barat.
Dharmmesta, B.S. (2002). Azas-Azas Marketing. Yogyakarta: Liberty.
Downey, D., & Erickson, S. P. (2001). Manajemen Agribisnis. Jakarta: Erlangga.
Fauzi, E., Ishak, A., Astuti, H, B., & Musaddad, D. (2019). Saluran dan Margin Pemasaran Jeruk RGL di Kabupaten Rejang Lebong- Bengkulu. Jurnal Agribisnis, 21(2), 126–133. DOI: https://doi.org/10.31849/agr.v21i2.3540
Hanafie, R. (2010). Pengantar Ekonomi Pertanian. Yogyakarta: Andi.
Izmhi, A. R. (2019). Analisis Struktur, Perilaku, dan Kinerja Pasar Kopi Arabika Di Kecamatan Bungin Kabupaten Enrekang. [Skripsi]. Universitas Muhammadiyah Makassar.
Kohls, R. I., & Uhl, J. N. (2002). Marketing of Agricultural Products. Prentice Hall.
Lamb, & Charles, W. (2001). Pemasaran. Jakarta: Salemba Empat.
Mulyadi. (2007). Akuntansi Biaya edisi ke-5.Yogyakarta: Unit Penerbit dan Percetakan Ssekolah Tinggi Ilmu Manajemen YKPN
Ni Kadek, N. (2017). Analisis Efisiensi Saluran Pemasaran Ikan Tongkol Hasil Tangkapan Nelayan di Desa Seraya Timur Kecamatan Karangasem. Jurnal Pendidikan Ekonomi Undiksha, 10(2), DOI: https://doi.org/10.23887/jjpe.v10i2.20096
Soekartawi. (2002). Prinsip Dasar Manajemen Pemasaran Hasil-hasil Pertanian. Jakarta: PT Raja Grafindo.
Sudiyono, A. (2002). Pemasaran Pertanian. Malang: Penerbit Universitas Muhammadiyah Malang.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif. Bandung: Alfabeta.
Zahra, F. A., & Nauly, D. (2001). Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok. Jurnal Agribisnis Indonesia, 9(1), 13–22. DOI: https://doi.org/10.29244/jai.2021.9.1.13-22
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2023 Gusnita, Arnayulis, John Nefri
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
Hak cipta (Copyright) artikel yang dipublikasikan di Agropross : National Conference Proceedings of Agriculture dipegang oleh penulis (Copyright by Authors) di bawah Creative Commons Attribution 4.0 International License (CC-BY). Sehingga penulis tidak memerlukan perjanjian pengalihan hak cipta yang harus diserahkan kepada redaksi.
