Pengaruh Kebijakan Pembatasan Covid-19 dan Harga Bahan Baku Terhadap Pendapatan Perajin Tempe

Abstrak

During the COVID-19 pandemic, most people experienced a decline in the income of tempe craftsmen. The size of the income of tempe craftsmen is influenced by many factors. However, it is alleged that the factors that are strongly suspected of influencing income during the Covid-19 pandemic are the factors that affect Covid-19 and the price of raw materials. This study aims to determine the direct effect of the variable on Covid-19 and the variable price of raw materials on the income variable of tempe craftsmen and its direct effect on the variable level of marketing difficulty. The location chosen in this study was determined intentionally, namely in Wanasaba Kidul Village, Talun District, Cirebon Regency. This research was conducted for five months in September 2021–January 2022. The design of this study was quantitative with a survey method. The sampling technique used a saturated sample of 31 respondents, while the data analysis used path analysis. The results of this study conclude that the Covid-19 policy variable has a direct effect of 0.205 and the price of raw materials has a direct effect of 0.199 on the income of tempe craftsmen and does not affect the level of marketing difficulty with regression coefficient values of 0.299 and 0.354. The results of this study provide recommendations to tempeh craftsmen to focus more on marketing strategies such as increasing prices or reducing product volume so that income remains stable during the Covid-19 pandemic.