Designing Coffee Powder Products Through the Application of Quality Function Deployment Methods (Case Study at Small and Medium Enterprises Gusto Coffee)

Abstract

Coffee is one of the world commodities that very famous because has a distinctive aroma and taste. One of the coffee processing industries is UKM Gusto Coffee which produces Robusta and Arabica powder coffee. As an SME business (UKM), Gusto Coffee must be able to know what attribute criteria are needed and desired by consumers for powder coffee products. One method that has proven to be effective and successful in fulfilling the needs and desires of consumers is using the Quality Function Deployment (QFD) method which begins with creating a product planning matrix (House of Quality), followed by creating a Product Planning matrix, Part Deployment, process planning and Production Planning. The purpose of this study was to identify the quality characteristics and level of preference of the Gusto Coffee UKM Powder coffee being tested, to analyze the development and improvement efforts of the Gusto Coffee UKM's powder coffee products using the Quality Function Deployment method. Important things for consumers that need to be considered in choosing powder coffee products include: (a) flavor, (b) aroma, (c) body. The order of priority for the technical response of powder coffee products from the highest includes: roasting, raw material selection (coffee beans), and grinding.