Network infrastructure development for strengthening of branding and digital marketing at KPJT Manut based on Mikrotik Routerboard RB951Ui
Keywords:
Branding, Digital Marketing, KPJT Manut, Mikrotik, Internet NetworkAbstract
: In line with the spirit of implementing research and government priority programs to build and strengthen rural communities, various efforts are being made. Klakah District continues to grow and shows its potential to become a center of Oyster Mushroom and Their Processed Products. Klakah village has a height of 193 m asphalt with annual rainfall of 1,480 mm and the number of rainy days as much as 123 days / year. Climatic conditions have an average temperature between 25-30oC, RH humidity between 60-80%. This condition is in accordance with the conditions for growing oyster mushrooms so that the production of oyster mushrooms is very potential to be developed. KPJT Manut is a community group in the cultivation of oyster mushrooms and their processed products in Klakah District. During 3 years of developing the business, currently there are 28 members spread across 6 villages. Some carry out functions as mushroom producers, as well as dozens of others as processed producers. Opportunities to expand marketing access by utilizing digital marketing technology and branding of oyster mushroom-based culinary villages are constrained by internet network infrastructure. Through this activity an internet network service was developed for KPJT Manut members using a local area network by applying a star topology. Developed based on the Mikrotik Routerboard RB951Ui technology, 8 members in the oyster mushroom culinary village area have been connected with the center at KPJT Manut Inspiration House. The average user gets throughput up to 5 MBPS. With the application of this technology, it is hoped that the Klakah branding as the center for oyster mushrooms and the digital marketing of KPJT Manut will be wider and stronger.
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