Sensitivity factor and sustainability status social dimension in the development of na-oogst tobacco farm business in jember

Abstract

Na-oogst Tobacco Jember is one of the types of tobacco raw materials of cigar making that has been known to the world. Cigar products are products that continue to increase stable demand in the world market. Steady demand has encouraged farmers to work on na-oogst tobacco cultivation. Tobacco farming has many factors that are categorized as social dimensions that play a role and influence on the sustainability and development of Na-oogst tobacco farming. This research aims to assess the status of sustainability and the most sensitive factors in the social dimension of the development of tobacco farming.  The research method uses expert assessment to identify and assess ten attributes or factors, and the next is analyzed using Multi-Dimensional Scaling (MDS) to analyze the sustainability status of social dimensions in the development of Na-oogst tobacco farming. Analysis of the social dimension shows that Na-oogst tobacco farming is categorized as less sustainable. Factors or attributes that can be driven by the sustainability of the social dimension in the development of successive Na-oogst tobacco farms are the roles of private institutions, the part of labour absorption, and efforts to resolve conflicts in society.